I’ve had this list for some time. How long? Before I updated it, it had MySpace as an option. If you are needing some new ways to promote your event or maybe you’ve forgotten a few you should be doing, this check list is here to help. I’d love to hear your favorite marketing ideas . Leave them in the comment section below.
35 Ways To Promote Your Next Event
Questions to ask before you start promoting
Name of Event__________________________________________
Date of Event_______________________ (check for conflicts with Church calendar)
Target Audience_______________________ (unchurched, christians, etc.)
Is it In House (just for your group) ____________
Is it Outreach (you want your students to invite friends) __________
Check List of Possible Marketing Avenues
- Word of Mouth (get people talking about it)
- Posters (where are the high traffic areas to hang these?)
- Post Cards (to who? Do I have a mailing list ready?)
- Sign Up List through Eventbrite
- From the Pulpit (Get your pastor to help you out, better still
get your kids to make a video announcement or do a skit) - Radio (expensive but it works if you’re promoting a big event
like a conference or large community event. Who is your
target? Christians? Unchurched? Pick the right station.) - Church Bulletin (include info on how to contact you)
- E-Mail Newsletters blitz
- Blog about it (set up a special blog to talk about the event)
- Website (Put it on your church website. Need it bigger?
Create a website.) - Phone Calls (personal and phone tree)
- Flyer (make unusual hands outs to grab attention)
- Power Point Slides (like before morning worship)
- Table Presence (at a big youth event or in the foyer of your
church by students) - Bringvitations (business card size invites to hand out)
- Sunday School/Small Group Announcements
- Bulletin Boards (church and community)
- Billboard
- E-Mails to other churches asking them to come join you
- T-Shirts (hand made or pro make good walking billboards)
- Pins
- Coupons
- Downloadable video or audio announcements
- Special Outreach or Street Teams to get the word out. (door to
door) - Booths at local events (fairs, etc)
- Ticket sales
- Stickers
- Create a texting schedule to get the word out.
- Church Sign
- Signs in the rest room (don’t laugh, they work)
Social Media Suggestions
- Start a Facebook Group or Page
- Twitter – Create a hashtag #myouthoutreach
- Vine – Create a bunch of seven second commercials leading up to the
event. - YouTube (Make a commercial and share it on the platform of your
audience.) - Tik Tok videos building up to the event
- Instagram- Promote the event by taking pictures of the group
preparing for the event. Show the hard work)
Have someone write a song or rap about you event. Use services like
Fiverr.com to find someone to do this and other creative things.
Put your idea (or question) in the comments below.