I broke my newsletter the other day. I sent out my usual weekly Youth Ministry Round Up and received notice, from Mailchimp, that I had a very high rate of unsubscribes. Boy, did I. Over 100!
Here’s how I think it happened. I was late on last weeks YM Round Up and sent it on Monday instead of Friday.
I sent out a midweek notice of a new resource.
I sent out another YM Round Up, late again, on a Saturday.
The last one may have been the straw that broke the camels back. I can only guess at this point. 100 unsubs sounds really high for one day considering it was not anything unusual or super spammy. I may not know all the ins and outs, but I do know how to fix it.
To those who unsubscribed, I am sorry I sent more e-mails than you were needing. My inability to send out things on time is the culprit here. I do not blame you for unsubscribing.
For those who did not unsubscribe, thanks for your patience. To fix this I have adjusted my schedule thusly,
You will receive an e-mail twice a month (every other week) and never on a weekend.
Any new resources I create will not be separate messages but will be included in the YM Round Up
To those who are thinking about subscribing to the Youth Ministry Round Up., I am not a spammy guy. Youth Ministry culture moves fast and I try to keep up with it to inform you. I also generate a lot of content of my own through this blog, my youtube channel, and my podcast. I can see how more emails might overwhelm your already jammed up inbox.
Moving forward, I will continue, as I have fo rat east 12 years, of sending those who want it, the best stuff for their youth ministry. This was an off week for me, but I feel I have learned from it and will help me honor your time and attention in the future.
Thank you for being a part of the Disciple Project Community.