I’ve recently read the book Contagious by Jonah Berger and he lays out five STEPPS every business or group that has a brand, product, or message should think through if they want they want to be contagious. Let me make a distinction before I break down...
I am starting a new weekly series called The Thursday Morning Quarterback. This phrase comes from the the term “Monday Morning Quarterback” which is/was a term for critics, journalists, and every day fans who like to chime in about the...
short rant: Yesterday I was listening to the Iron Man 3 soundtrack (songs inspired by the movie) and was saddened by the lack of inspiration on the songs. Looks like the bands did not see the movie. This is an action movie, but the songs don’t take me there. I...
I was listening to a local sports show the other day and they were asking listeners what teams they were going to give up for lent this year. People called in an gave up in The Chargers, Kentucky basketball, and a host of other teams. One of the shows...
Space… I can’t say that word without continuing…the final frontier. I love Star Trek, all generations, except for maybe Voyager, sorry Janeway. Space can be a dangerous place (see Gravity) but we are fascinated with it. The giant...
